







A local presence
What is true for clients in particular also applies to markets in general: For all the common features, each one has its own individual nature. Depending on the stage of market development, the challenges that result are many and varied. Factors such as mentality and culture likewise influence the consulting process. We accommodate such widely varying conditions by carefully assembling teams that combine the local knowledge of our individual offices with people from our global Competence Centers.
What is true for clients in particular also applies to markets in general: For all the common features, each one has its own individual nature. Depending on the stage of market development, the challenges that result are many and varied. Factors such as mentality and culture likewise influence the consulting process. We accommodate such widely varying conditions by carefully assembling teams that combine the local knowledge of our individual offices with people from our global Competence Centers.
USA – The home of consulting
The world's biggest economy is also the engine of global economic growth. Many modern industries, such as biotechnology and IT, have their roots here. And US companies are the technology and market leaders in many other industries besides.
As the homeland of consulting, the USA is also the largest and most demanding market for corporate consultants. In the USA, strict rules govern the activities of companies in which banks hold an equity stake. And Deutsche Bank held an interest in Roland Berger from 1987 through 1998. Roland Berger was therefore barred from operating in this market until the end of the 1990s. Since then, we have acquired very successful US companies as our clients, especially in the automotive and capital goods industries. Roland Berger is indeed one of the few consultancies of European origin to have established a genuine foothold on the US market.
The world's biggest economy is also the engine of global economic growth. Many modern industries, such as biotechnology and IT, have their roots here. And US companies are the technology and market leaders in many other industries besides.
As the homeland of consulting, the USA is also the largest and most demanding market for corporate consultants. In the USA, strict rules govern the activities of companies in which banks hold an equity stake. And Deutsche Bank held an interest in Roland Berger from 1987 through 1998. Roland Berger was therefore barred from operating in this market until the end of the 1990s. Since then, we have acquired very successful US companies as our clients, especially in the automotive and capital goods industries. Roland Berger is indeed one of the few consultancies of European origin to have established a genuine foothold on the US market.
South America – Emerging from crisis in better shape
After suffering economic crises in the 1990s, South America is now rebounding. The worldwide boom in commodities has played an important role, as have structural reforms and waves of privatization. Companies in the agricultural and raw materials industries in particular are doing a roaring trade. Many multinational corporations operate in this region as well. Brazil is one of the largest consulting markets on the South American continent. Founded in 1976, our São Paulo office was one of the first outside Germany. We formulate tailor-made strategies for every company we serve in the region. A balanced mix of local and international experience combines with our wealth of strategic knowledge and in-depth management expertise.
After suffering economic crises in the 1990s, South America is now rebounding. The worldwide boom in commodities has played an important role, as have structural reforms and waves of privatization. Companies in the agricultural and raw materials industries in particular are doing a roaring trade. Many multinational corporations operate in this region as well. Brazil is one of the largest consulting markets on the South American continent. Founded in 1976, our São Paulo office was one of the first outside Germany. We formulate tailor-made strategies for every company we serve in the region. A balanced mix of local and international experience combines with our wealth of strategic knowledge and in-depth management expertise.
Western Europe – Our home market
The EU, the largest economic area in the world, is our home market. More than half of the biggest firms in the world are headquartered in Europe. The "old continent" leads the field in many R&D-intensive industries such as automotive engineering, chemicals and telecommunications. Roland Berger has its roots in Europe. Working across a wide variety of markets, cultures, languages, industries and lines of business has always been part of what we do. Our consultants represent a veritable kaleidoscope of mindsets, perspectives and cultural backgrounds – an asset that serves both us and our clients excellently in the context of global competition.
The EU, the largest economic area in the world, is our home market. More than half of the biggest firms in the world are headquartered in Europe. The "old continent" leads the field in many R&D-intensive industries such as automotive engineering, chemicals and telecommunications. Roland Berger has its roots in Europe. Working across a wide variety of markets, cultures, languages, industries and lines of business has always been part of what we do. Our consultants represent a veritable kaleidoscope of mindsets, perspectives and cultural backgrounds – an asset that serves both us and our clients excellently in the context of global competition.
Eastern Europe – Go east!
For the time being, Eastern Europe remains a perennial growth market. Rapid economic expansion in this region continues unabated. Labor costs and taxes are still low, support from the EU is having an impact and private consumption is on the rise. Roland Berger sees Eastern Europe – alongside Asia – as the vanguard of its own international development. Since the late 1980s, we have stood by clients as constant change has transformed these markets. In disciplines as varied as restructuring, privatization, change management, knowledge transfer and marketing, we have repeatedly proven our ability to graft expertise and experience gained in established Western European markets onto the rapidly growing markets of Eastern Europe.
For the time being, Eastern Europe remains a perennial growth market. Rapid economic expansion in this region continues unabated. Labor costs and taxes are still low, support from the EU is having an impact and private consumption is on the rise. Roland Berger sees Eastern Europe – alongside Asia – as the vanguard of its own international development. Since the late 1980s, we have stood by clients as constant change has transformed these markets. In disciplines as varied as restructuring, privatization, change management, knowledge transfer and marketing, we have repeatedly proven our ability to graft expertise and experience gained in established Western European markets onto the rapidly growing markets of Eastern Europe.
Middle East – Open for business
Roland Berger has been playing its trade in the Middle East since the late 1990s and opened its own regional office in April 2006. This region too is in the throes of economic transition. The trend is away from a focus on oil to new branches of industry such as financial services, telecommunications and tourism. From our base in Manama, Bahrain, we assist companies and organizations that are seeking to tap the huge potential of the Gulf states. For companies that aim to do good business in these lucrative markets, it is reassuring to have Roland Berger by their side.
Roland Berger has been playing its trade in the Middle East since the late 1990s and opened its own regional office in April 2006. This region too is in the throes of economic transition. The trend is away from a focus on oil to new branches of industry such as financial services, telecommunications and tourism. From our base in Manama, Bahrain, we assist companies and organizations that are seeking to tap the huge potential of the Gulf states. For companies that aim to do good business in these lucrative markets, it is reassuring to have Roland Berger by their side.
Asia – The opportunities behind the hype
Strong economic growth, heavy investment, huge demand, a positive outlook. By and large, the picture that the media paints of Asia in general and China in particular is reasonably accurate. But not for every company, not for every investment project, not for every dream and every hope. Companies that wish to succeed in China or the "tiger" economies must be prepared to face up to harsh realities. On this score at least, the Asian market is no different from Europe.
Roland Berger knows the Asian market well. We serve clients in this region from our offices in Tokyo, Hong Kong, Beijing and Shanghai. We carefully filter realistic prospects out of the superficial hype. We reveal opportunities and expose risks, thereby laying a solid foundation for successful business activity.
Strong economic growth, heavy investment, huge demand, a positive outlook. By and large, the picture that the media paints of Asia in general and China in particular is reasonably accurate. But not for every company, not for every investment project, not for every dream and every hope. Companies that wish to succeed in China or the "tiger" economies must be prepared to face up to harsh realities. On this score at least, the Asian market is no different from Europe.
Roland Berger knows the Asian market well. We serve clients in this region from our offices in Tokyo, Hong Kong, Beijing and Shanghai. We carefully filter realistic prospects out of the superficial hype. We reveal opportunities and expose risks, thereby laying a solid foundation for successful business activity.

